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At the age of 20, Salzburg-born Mascha Lina Borodin founded her own jewellery brand Maschalina and made a name for herself designing and making luxurious handmade jewellery.
What began with personalized creations for friends and acquaintances, has developed into an internationally sought-after brand.
The first Maschalina jewellery vernissage took place in a small attic in the heart of Salzburg's Old Town.
The cooperation with an established jeweler Borodin not only expanded her technical horizon, but also provided new inspirations for the Austrian designer.
To present and sell Maschalina jewellery pieces in the best way possible, an online shop was launched.
Regional press from Salzburg, like the "Salzburger Nachrichten", reported about the designer Mascha Lina Borodin and her jewellery vernissages for the first time.
Numerous broadcasters – e.g. Oe24, Radio Salzburg – and several fashion magazines were interested in the label Maschalina.
Mascha Lina Borodin was acquired to work for the Chanel "Métiers d'Art" fashion Défilés which took place at Schloss Leopoldskron in Salzburg.
In the vicinity of Karl Lagerfeld, she was able to gain crucial experiences and impressions in the fashion and jewellery world.
In order to expand the network and operate more efficiently, the headquarter moved from Salzburg to the capital city of Austria, Vienna.
Mascha Lina Borodin gained further experience in casting and fashion shows at both Mercedes-Benz Fashion Week Berlin and MQ Vienna Fashion Week.
The extravagant jewellery pieces from Maschalina started to be purchasable in numerous boutiques throughout Austria – from Tyrol to Vienna.
The statement earrings are worn by many celebrities – i.a. Kelly Rutherford from Gossip Girl or Germany's Next Topmodel Kim Hnizdo.
The number of production sites gets expanded significantly and in the same time numerous social projects by various institutions are supported.
The international fashion press – i.a. Elle UK, Cosmopolitan or Instyle – publish reports about the young designer and her career.
Vogue Accessory Artistar Jewels presented precious Maschalina statement earrings at the worldwide renowned Milan Fashion Week in February.
Bloggers and influencers throughout Germany and Austria, including Caro Daur and Sofia Tsakiridou, love to wear Maschalina jewellery pieces.
The new atelier has found its new location on the brink of the Vienna City Park nearby the 1st district.
The Austrian designer celebrated her 5th anniversary of the company Maschalina with a big, spectacular event at the Gwandhaus Salzburg.
Exclusive sales partners from Germany and Austria – such as Lodenfrey, Reyer or Seidl costumes – started to sell the opulent earrings in their stores.
Mascha Lina Borodin gave her first television interview about the Viennese Opera Ball which was broadcasted on Oe24.
British model, Anna Ermakova wore a pair of exclusive Maschalina couture earrings made of precious gemstones at the red carpet of the Oscars in Hollywood.
Prima Ballerina, Maria Yakovleva, presented a couture design from Maschalina in form of a Julius Meinl cup at the Coffee Herder Ball in February.
In cooperation with the Viennese brand "Lights of Vienna", a limited collection consisting of numerous individual designs got published.