Made to last

It is important to us to create long-lasting pieces of jewellery with a personal character.
As sustainability is also very close to our hearts, our MASCHALINA statement jewellery
is handmade in local Viennese manufactories from the finest materials.

The precise craftsmanship gives a personal touch to each piece,
underlining the uniqueness of every woman!

AS SEEN IN

2012

THE FOUNDATION

At the age of 20, the young Salzburg native Mascha Lina Borodin founded her high-quality jewellery label under the name of MASCHALINA.

What begins with personal and individual creations for friends and family develops into a jewellery company that is well-known today.

2013

NEW WAYS OF DESIGN

With a renowned jeweller in Salzburg, the designer not only expands her technical skills but is inspired to create unique, handmade designs that are still available for purchase today.

More and more regional press become aware of the local designer.

2014

ENTERING THE WORLD OF FASHION

Numerous radio stations and well-known fashion magazines become interested in the designer and the MASCHALINA brand.

Mascha Lina Borodin is acquired for the Chanel "Métiers d'Art" Fashion Défilés at Schloss Leopoldskron in Salzburg. In the environment of Karl Lagerfeld she gains important impressions and experiences in the world of jewellery and fashion for her own label.

2015

OFFICE RELOCATION

In order to expand the network and make it more efficient, the company headquarters are relocated from Salzburg to the capital of Austria, Vienna.

Mascha Lina Borodin works for IMG in the backstage organisation hand in hand with renowned designers at Mercedes-Benz Fashion Week Berlin.

2016

RESPONSIBLE PRODUCTION

Many celebrities - including Kelly Rutherford from Gossip Girl, Germany's next top model Kim Hnizdo or Cathy Hummels - wear the responsibly produced statement earrings.

The number of production locations is being significantly expanded and at the same time, numerous social workshops of various institutions in Vienna are being supported.

2017

INTERNATIONAL RECOGNITION

Vogue Accessory Artistar Jewels presents precious MASCHALINA statement earrings at the renowned Milan Fashion Week.

Bloggers and influencers all over Germany and Austria, including Caro Daur and Sofia Tsakiridou, fall in love with MASCHALINA's fairly produced jewellery.

2018

THE ANNIVERSARY

The designer celebrates the 5th anniversary of MASCHALINA at a large, spectacular event at the Gwandhaus in Salzburg. Exclusive distribution partners from Germany and Austria - such as Lodenfrey or Seidl Trachten und Mode - sell the opulent earrings in their stores.

2019

MASCHALINA MEETS HOLLYWOOD

At the Oscars on the red carpet in Hollywood, British model Anna Ermakova wears exclusive MASCHALINA Couture earrings made of elegant gemstones. Prima Ballerina Maria Yakovleva wears a couture design in the shape of a Julius Meinl cup at the Kaffeesiederball in the Vienna Hofburg in February.

In cooperation with the Lights of Vienna brand, a limited collection with numerous individual designs in a shimmering look is released.