2012

BEGINNING

In the age of 20, the young Mascha Lina Borodin from Salzburg founded with her unique jewellery her own business under the name Maschalina

What with personal and individual manufactures for family and friends begins, develops to a strong growing jewellery company today. 

The first Maschalina jewellery vernissage is held in a family environment in a small attic in the heart of Salzburg's Old Town.

2013

RISE

A gemstone cooperation with a jeweller from Salzburg is not only expanding her technical horizon, but also provides new inspirations for the Austrian designer. 

To present and sell the huge collection of the Maschalina jewellery pieces in the best way possible, an online shop is launched. 

Regional press from Salzburg, as the "Salzburger Nachrichten", reports for the first time about the domestic designer and her jewellery vernissages. 

2014

KARL

Numerous broadcasters – i.a. Oe24, Radio Salzburg – and several fashion magazines are interested in the designer and her label Maschalina

Mascha Lina Borodin gets acquired for the work of the Chanel "Métiers d'Art" fashion Défilés which takes place in the palace Leopoldskron in Salzburg. 

In the vicinity of Karl Lagerfeld she is able to gain essential experiences and impressions in the fashion and jewellery world for her own label.

2015

VIENNA

In order to expand the network and operate more efficiently, the headquarter is moved from Salzburg, the city of love, to the capital city of Austria – Vienna. 

Mascha Lina Borodin works for IMG in the backstage organisation hand in hand with notable designers of the Mercedes-Benz Fashion Week Berlin. 

The extravagant jewellery pieces from Maschalina find their places in numerous boutiques throughout Austria, all the way from Tyrol to Vienna. 

2016

CELEBRITIES

The statement earrings are worn by many celebrities – i.a. Kelly Rutherford from Gossip Girl or Germany's Next Topmodel Kim Hnizdo.

The number of production sites gets expanded significantly and in the same time numerous social projects by various institutions are supported.

The international fashion press – i.a. Elle UK, Cosmopolitan or Instyle – publish reports about the young designer and her career.

2017

FASHION WEEK

Vogue Accessory Artistar Jewels presents precious Maschalina statement earrings on the worldwide renowned Milan Fashion Week in February.

Bloggers and influencers throughout Germany and Austria, including Caro Daur and Sofia Tsakiridou, combine the jewellery pieces with various outfits.

The space is no longer sufficient – the studio gets expanded and finds its new location on the brink of the Vienna City Park in the 1st district.

2018

ANNIVERSARY

The Austrian designer is celebrating her 5th anniversary of the company Maschalina within a big, spectacular event in the location Gwandhaus Salzburg.

Exclusive sales partners from Germany and Austria – such as Lodenfrey, Reyer or Seidl costumes – sell the opulent earrings in their stores.

Masha Lina Borodin gives her first television interview to the topic Opera Ball which is broadcasted in the beginning of the year on Oe24. 

2019

HOLLYWOOD

At the Oscars on the red carpet in Hollywood wears the British model, Anna Ermakova, exclusive Maschalina couture earrings made of elegant gemstones.

Prima Ballerina, Maria Yakovleva, presents a couture design from Maschalina in the form of a Julius Meinl cup at the Coffee Herder Ball in February.

In cooperation with the brand "Lights of Vienna", a limited collection for numerous individual designs in shimmering appearance is published.