At the age of 20, Salzburg-born Mascha Lina Borodin founded the unique jewellery label MASCHALINA. What began with personal creations for friends and acquaintances soon developed into an internationally renowned brand.
The production of thehandmade jewellery has taken place in social production workshops in Austria from the very beginning. Shortly after, the designer has gained a lot of experience through cooperations with many established jewellers and brands such as Chanel, Mercedes-Benz Fashion Week Berlin, Artista Jewels by Vogue Accessory and more. The popularity of MASCHALINA has also increased as a result of numerous press reports.
In 2014, Borodin was acquired for a collaboration with Chanel under the creative direction of Karl Lagerfeld. At Castle Leopoldskron in Salzburg, she organised backstage procedures for the Chanel Métiers d'Art Fashion Show and coordinated the photo shoots for the collection of Vogue on site.
Borodin gained further experience in the area of castings and fashion shows in 2015 at both Mercedes-Benz Fashion Week Berlin and MQ Vienna Fashion Week.
A short time after, she presented her statement earrings made of Swarovski pearls and semi-precious stones at the Milano Fashion Week. The exhibition Artistar Jewels by Vogue Accessory presents her designs, which have been published in a book alongside 140 other international jewellery designers.
Women ranging from politicians and business leaders to international celebrities and bloggers are now wearing the sophisticated handmade earrings. At the 2019 Oscars in Hollywood, Anna Ermakova wore a Mashalina Couture design created especially for her, made of expensive gemstones.
Female Empowerment Female empowerment is the aim of MASCHALINA. As a female founder, it is especially important to the designer Mascha Lina Borodin to empower women! With the MASCHALINA statement jewellery we want to underline the uniqueness of every woman! Our motivation is to do justice to the diversity of people who identify as women through our wide range of jewellery. We also want to emphasise the individual beauty of each woman.
Through charity events, MASCHALINA also supports organisations such as Frauen* beraten Frauen*, which fight violence against women and offer protection to victims. In addition, it is close to the designer's heart to bring more women into leadership positions and to support them in the job market. The entire MASCHALINA team consists of very special personalities who all identify as women. We will be happy to advise you so that you too can discover your favourite responsibly produced jewellery from MASCHALINA!