Jewelry designer and founder
At the age of 20, Salzburg-born Mascha Lina Borodin founded the unique jewelry label MASCHALINA. What began with personal creations for friends and acquaintances quickly developed into an internationally sought-after brand.
The production of the handmade jewelry takes place in social production workshops in Austria right from the start. The designer soon gained a lot of experience through collaborations with established jewelers, events and brands such as Chanel, Mercedes-Benz Fashion Week Berlin, Artista Jewels by Vogue Accessory and more. The popularity of the MASCHALINA jewelry label, which has always been produced regionally, also increases thanks to numerous press reports.
About the designer's career
In 2014, Mascha Lina Borodin was acquired for a collaboration with Chanel under the creative direction of Karl Lagerfeld. At Schloss Leopoldskron in Salzburg, she organized backstage operations as part of the Chanel Métiers d'Art fashion show and coordinated the photo shoots for the collection for Vogue on location.
Mascha Lina Borodin gained further experience in the field of castings and fashion shows at both Mercedes-Benz Fashion Week Berlin and MQ Vienna Fashion Week in 2015.
Shortly afterwards, she presented her statement earrings made from Swarovski pearls and semi-precious stones at Milan Fashion Week. The Artistar Jewels by Vogue Accessory exhibition presents her designs. Alongside 140 other international jewelry designers, MASCHALINA's jewelry pieces will also be published in a book.
Women* from politics and business to international celebrities and bloggers now wear the sophisticated handmade MASCHALINA earrings. At the 2019 Oscars in Hollywood, Anna Ermakova wore a MASCHALINA couture design created especially for her using expensive gemstones.
Female empowerment is a top priority at MASCHALINA
Female empowerment is the motto of MASCHALINA. As a female founder, it is particularly important to designer Mascha Lina Borodin to empower women*! With MASCHALINA statement jewelry, we want to emphasize the uniqueness of every woman* individually! Our motivation is to do justice to the diversity of people who identify as women* through our wide range of jewelry. We also want to emphasize the individual beauty of every woman*.
Through charity events, MASCHALINA also supports organizations such as Women* Advise Women*, which fight violence against women* and offer protection to victims. The designer is also keen to get more women* into management positions and support them in the job market. The entire MASCHALINA team is made up of very special personalities who all identify as women*. We will be happy to advise you so that you too can discover your favorite responsibly produced jewelry from MASCHALINA!