At MASCHALINA, it is part of our company philosophy to support women*. The company is run by an absolute power woman, designer Mascha Lina Borodin, who is committed to bringing women* into leadership positions. In addition to our Mother's Day campaign, we have launched a new MASCHALINA charity campaign for this year's Mother's Day! Together with Stefanie Schauer, Managing Director of Offisy, we want to set an example and support women* in emergency situations. In the Offisy online store you will find "MASCHALINA Mom Bracelets" specially designed for Offisy, which are available in silver, gold and rose gold. All proceeds from the personalized "Mom Bracelets" will be donated to the Linz Women's Shelter. The Linz Women's Shelter is a safe place to go for women* and children affected by violence and offers protection and advice for women* in need. In recent years, the number of violent acts against women in Austria has risen continuously. As a company run by women, it is therefore all the more important for us to support the Linz Women's Shelter with our charity campaign in order to be able to offer those seeking help the protection they need. As a small thank you, you can make your mom happy with our exclusive "Mom Bracelets" and do something good at the same time. With your purchase, you are not only supporting two companies that have been committed to women's empowerment for years, but you are also part of a wonderful charity campaign!
What other charity campaigns does MASCHALINA support?
In 2012, power woman Mascha Lina Borodin founded her own label MASCHALINA and made a name for herself with feather-light statement earrings and fair production. The use of durable materials and the guarantee that pieces of jewelry can be repaired free of charge after many years follow the principles of slow fashion. This is still a rarity in the world of fashion jewelry. In addition to the sustainable component, the Viennese jewelry label also pursues a very conscious philosophy of social interaction. The unique pieces of jewelry are made responsibly by hand in regional production facilities. MASCHALINA supports social groups that have a hard time on the job market. Around 25 people currently produce the most beautiful designs from freshwater pearls, gemstones, Swarovski glass and precious metals in four factories in Vienna. MASCHALINA also organizes regular charity campaigns where you can store for jewelry for a good cause. In December, for example, the company donated 7,500€ to the Linz Women's Shelter together with Offisy. At the end of March, the label set an example for peace with jewelry by offering 16 pieces of jewelry in the colors of the Ukrainian flag at a reduced price. In the process, 1,000€ were donated to the UNHCR refugee organization. Even the stars think it's cool! Marie Nasemann, Cathy Hummels, Luisa Hartema, Claudia Effenberg and Frauke Ludwig have all been seen wearing beautiful MASCHALINA jewelry. This even made waves in Hollywood. At the 2019 Oscar Gala, Boris Becker's daughter Anna Ermakova wore a unique gemstone specially designed for her on the red carpet. US celebrities such as Gossip Girl star Kelly Rutherford and Miss America Alissa Angeregg are also fans of the Austrian label.
written by Tatjana Borodin