An interplay of jewelry and beauty - now available throughout Austria
The long wait is over: MASCHALINA, the Austrian jewelry label that has stood for handmade designer jewelry for over ten years, is pleased to announce a significant partnership with Marionnaud. This cooperation is a milestone for all those who love both jewelry and beauty. From now on, 65 selected MASCHALINA jewelry designs will be available in 31 Marionnaud stores across Austria - including bestsellers and an exclusive line designed especially for Marionnaud. From eye-catching statement earrings to classic necklaces and trendy stretch rings - a wide selection of lovingly crafted pieces of jewelry awaits you.
Behind the scenes of a unique collaboration
Months of preparation preceded this special collaboration. It began with the careful selection of designs, continued with accurate production planning and ended with the elaborate production, packaging and labeling of around 4,500 individual pieces. Despite the logistical effort, one thing was always at the forefront: our passion for excellent jewelry design. Each piece of jewelry was made with the aim of embodying individuality, quality and a sense of style.
The collaboration with Marionnaud not only opens new doors for us, but also brings our jewelry pieces closer to an even wider audience. Our vision has always been to celebrate beauty as an expression of character and creativity - now also directly in the Marionnaud stores, where cosmetics and accessories come together in a unique way.
Two strong women - a shared vision
A special moment was the exclusive opening event in Vienna, where Masha Lina Borodin, founder of MASCHALINA, personally welcomed Malina Ngai, CEO of the A.S. Watson Group. The globally influential leader showed great interest in the pieces of jewelry selected for Marionnaud, underlining the relevance of this cooperation. This meeting was much more than a formal exchange - it was a symbol of female leadership and the shared conviction that aesthetics and empowerment can go hand in hand.
A brand with responsibility
Since its foundation in 2012, MASCHALINA has been committed to sustainable and fair jewelry production. Manufactured in local, social workshops, each piece pursues a clear goal: to process high-quality materials in unique designs and take on social responsibility in the process. Women's empowerment, social inclusion and quality are always at the heart of this. Marionnaud also shares these values - which makes the partnership particularly authentic and coherent.
A joint step for diversity and self-confidence
Malina Ngai, CEO of the A.S. Watson Group since 2019, is a key figure for diversity and inclusion in the global beauty industry. Under her leadership, the company is focusing on empowerment, not only internally but also for the target group of beauty customers worldwide. Together with MASCHALINA, this philosophy is carried forward - with jewelry that not only beautifies, but also empowers.
The meeting between Malina Ngai and Masha Lina Borodin symbolizes the success of two entrepreneurs who have carved out their place in business with passion and dedication. Their stories are an inspiration for a new generation of women who boldly break new ground and see authenticity and a sense of style not as opposites, but as one.
An experience for all the senses
Whether you are looking for the perfect accessory for an event or want to do something good for yourself, this collaboration offers you a new way of merging style and well-being. In your Marionnaud store, you will not only find high-quality perfumes and cosmetic products, but also extraordinary jewelry creations that will accompany you, inspire you and underline your personal style.
written by Lara Sommerauer