MASCHALINA goes Marionnaud: Eine Zusammenarbeit, die glänzt!

MASCHALINA goes Marionnaud: A Collaboration that Shines!

The long-awaited moment has arrived: we are thrilled to share news of one of our biggest and most exciting collaborations to date. MASCHALINA, the Austrian jewelry label known for over a decade for its handmade designer jewelry and timeless elegance, is delighted to announce an exciting partnership with Marionnaud! A true dream come true for all ML fans who have a heart for both the worlds of jewelry and beauty. Starting now, 65 selected MASCHALINA jewelry designs are available in 31 Marionnaud stores throughout Austria. Among them, you'll find not only some of our MASCHALINA bestsellers but also a specially created jewelry line exclusively for Marionnaud. Unique statement earrings, classic gold and pearl necklaces, colorful bracelet sets, and a selection of trendy gold and stretch rings await you at your nearest Marionnaud store!

Behind the Scenes of an Exciting Jewelry and Beauty Collaboration

The past few months have been filled with intensive preparation for us. From carefully selecting the jewelry pieces to meticulous production planning, actual manufacturing, careful packaging, and sorting and labeling of approximately 4500 pieces of jewelry. But even in the busiest times of preparation, our passion for handmade jewelry designs and our pursuit of perfection have accompanied every step of our journey.

Our collaboration with Marionnaud fills us with pride and excitement as it allows us to share our fashion jewelry creations not only with our loyal ML customers but also with new jewelry enthusiasts all over Austria. We look forward to showcasing our unique designs in selected Marionnaud perfume stores. This partnership offers us a great opportunity to celebrate and share our love for jewelry design and our company philosophy. It embodies our belief that true beauty lies in attention to detail, self-empowerment, and individuality.

Watson CEO Malina Ngai, Head of Marionnaud Switzerland and Austria Emilio Leone and Jewelry Designer Mascha Lina Borodin for Marionnaud beauty-jewelry cooperation

Two Power Women in the Beauty Industry Come Together: Malina Ngai and Mascha Lina Borodin at the Marionnaud x ML Opening Event

At an exclusive intimate opening event in Vienna, jewelry designer Mascha Lina Borodin had the pleasure of welcoming a very special guest: Malina Ngai, CEO of the A.S. Watson Group (Asia & Europe), the world's largest retail conglomerate in the beauty industry, personally examined the selected MASCHALINA jewelry pieces for Marionnaud!

Watson CEO Malina Ngai and Jewelry Designer Mascha Lina Borodin for Marionnaud exklusive beauty cooperation

Mascha Lina Borodin, who founded the jewelry label MASCHALINA in 2012 at the young age of 20, began her career with custom-made jewelry pieces. What started as a hobby and a nice balance to her law studies soon turned into a great passion and quickly transformed into her profession as a jewelry designer. The Austrian jewelry brand has always been known for creating unique and feather-light statement jewelry pieces. Through local production in social workshops, the use of quality natural materials, and detailed craftsmanship, MASCHALINA sets an important example for sustainability in the fashion industry, female empowerment in the workplace, and the inclusion of minorities who often face challenges in the fast-paced job market.

Malina Ngai, CEO of the A.S. Watson Group since 2019, has established herself as an outstanding leader. She studied in England and Ireland, among other places, and has been with the globally recognized company for many years. Under Malina's leadership, the Watson Group places special emphasis on diversity and inclusion. Her commitment to female empowerment extends to both the organizational level within the company and empowering women, the primary target audience of the beauty industry, to feel self-assured and positive, thus strengthening their self-confidence.

Watson CEO Malina Ngai at Marionnaud x Maschalina opening event for beauty-jewelry cooperation

The meeting between Malina Ngai and Mascha Lina Borodin was not only an exciting occasion in itself but also a celebration of the success of women in business. It underscores the inspiring story of two women who pursue their dreams through hard work and redefine the world of fashion and beauty in their unique ways. In a time when equality and diversity are gaining such importance, encounters like these are an encouraging sign for the upcoming generation of women who are finding their place in the often male-dominated business world.

Watson CEO Malina Ngai and Jewelry Designer Mascha Lina Borodin for Marionnaud exklusive beauty cooperation

Whether you're looking for the perfect accessory for a special occasion or simply want to pamper yourself, the collaboration between MASCHALINA and Marionnaud perfumeries offers you the opportunity to experience unique beauty and elegance in one and indulge in a true fashion and beauty pampering experience!

written by Lara Sommerauer